Bull Moose
Founded in 1989, Bull Moose has been the independent source for books, music, and movie entertainment across Maine and New Hampshire. Over the course of 3 decades, Bull Moose has expanded to 11 retail stores and is the largest independent retailer for music in the US.
Industry
Retail
Type of Work
Creative Direction, Brand Strategy, Art Direction, Brand Identity, Logo Design, Package Design, Signage, Illustration, Merch, Digital Campaign
We built a comprehensive brand identity that uses their past to propel them towards the future. The brand system spans across everything from in-store experience, signage, wayfinding, merchandise, and digital imagery.
The brand system created for Bull Moose needed to be adaptable to a wide range of artists and genres while maintaining a strong visual language built to mimic vintage show fliers and music zines.
Nostalgic, bold, and never boring, we created a wide range of merchandise that speaks to the Bull Moose customer, young and old. The graphic line builds into their iconic legacy as New England’s favorite record store and their dedicated audience.
