Rest Stop is a creative studio specializing in brand identity, packaging, and design. We blend classic and modern visuals to construct strong, timeless brands.

  • A split arrow sign with the words 'REST' in on the left side and 'STOP' on the right side.
  • Text image reading "Known worldwide in small circles" with "worldwide" in large, brown, bold letters, and smaller text above and below.
  • Logo for Studio of Art & Design with stylized text on a black background.
  • Logo of RestStop, featuring stylized orange text that reads 'RestStop' with a slogan underneath that says 'Art, Brand, and Design'.
  • Text sign advertising branding, package design, souvenirs, and more services, with a large, bold message: "Available for Hire" and an address in Freeport, Maine, 04032.
  • Large text reading "Rest Stop" in a simple, bold font.
  • Logo with the words 'Reest Stop' curved around a bus stop sign.
  • A logo with three light bulbs, the middle one containing the message: "We Value your business," and the text "Rest Stop the finest in design" to the right.
  • Text reads 'The Light Bear of Design' in brown stylized font on a transparent background.

HELLO HELLO

Neon sign on a wooden wall with the words 'hello hello' and lips graphic, near brown leather sofa and potted plants.

Come and say Hello Hello.

Black and white photo of a music store with a large sign that reads 'BULL MOOSE MUSIC', a person with long hair and glasses walking past, and various posters and items displayed outside the store.

BULL MOOSE

For all you entertainment needs.

A place setting on a white, textured table with a Lucky CheeTah branded plate holding a black napkin. Surrounding the plate are four clear glasses, two with textured patterns and two with smooth surfaces. To the right of the plate are black utensils, a spoon, and a pair of chopsticks.

LUCKY CHEETAH

Portland’s finest dumpling lounge.

OOSO

Multiple cans and bottles of Ooso sparkling tea with hibiscus, ginger, and currant flavors displayed on orange platforms and background.

Beverages should be bold, not boring.

A bottle of Four Walls Irish American whiskey next to two glasses with ice and whiskey on a wooden bar counter.

FOUR WALLS

The bar was running out of classics, so we made a new one.

CANTILEVER COFFEE

A black bag of Canilever Coffee Co. whole bean coffee labeled 'Cohesion' from Ethiopia, Burundi, and Gudina, 12 ounces, with a beige background.

A high-quality morning ritual.

ISLAND PARK BREWING

Wooden building with a sign reading "Island Park Brewing" and two black wall-mounted lights, trees in the background, clear sky with the moon visible.

You’re in good company.

Green pennant with white text saying 'L.L. Bean 1912 Freeport, Maine' against a background of a painted mountain and forest scene.

L.L. BEAN

Bringing the joy of the outdoors with one of America’s oldest outfitters.

Close-up of a coaster on a beige textured surface with a glass of water on top. The coaster has the text "It's Endlessly Vacations at Bartaco Better Days Are Here" in blue and yellow.

BARTACO

Better days are here.

VIEW PROJECTS

Rest Stop is a branding, art, and design studio in Freeport, Maine, founded by James Sobol. Through typography, iconography, and research, our work blends both classic and modern visuals in constructing strong, timeless brands.

With a strong focus on graphic identities and art direction, we’re able to create a wide range of executions for new and established brands.

Always built with integrity and a strategic foundation, our holistic approach to design results in memorable and impactful brands across multiple industries.

SERVICES

  • Identity

    Logo 

    Print

    Packaging

    Illustration

    Signage

    Wayfinding

    Interior

    Creative Campaigns

    Web

  • Strategy

    Naming

    Positioning

    Messaging

    Copywriting

  • Research

    Design

    Sourcing

    Apparel

    Manufacturing