OOSO
Beverages should be bold, not boring. OOSO Sparkling Tea aims to modernize beverage consumption and transform social norms. We partnered with OOSO’s founders to create a playful design system, from brand identity, art direction, and packaging system.
Industry
Food & Beverage
Type of Work
Creative Direction, Art Direction, Brand Identity, Package Design, Logo Design, Illustration, Website, Digital
Design Partner
Nick Corey
The design system uses geometric and functional design to integrate art into everyday life. Often abstract, we embrace simplicity with clean lines as a tool to reach the masses.
We use few elements, all of which to have purpose and focus on shape psychology, color theory, and visual hierarchy.
