Rest Stop is a creative studio specializing in branding, packaging, and design. We blend classic and modern visuals to construct strong, timeless brands.
PROJECTS
FOUR WALLS
The bar was running out of classics, so we made a new one.
Creative Direction
Brand Identity
Logo Design
Package Design
Illustration
HIGH NOTES
A high-minded cannabis brand with a flexible shape-based design system.
Brand Strategy
Creative Direction
Brand Identity
Logo Design
Package Design
Illustration
Messaging
Copywriting
FORTLAND
Branding Southern Maine’s most unique island camping experience.
Brand Strategy
Creative Direction
Brand Identity
Logo Design
Illustration
Messaging
Copywriting
L.L. BEAN
Bringing the joy of the outdoors with one of America’s oldest outfitters.
Art Direction
Illustration
Logo Design
Apparel
DANNY’S PLACE
Building a better future by giving young people the tools and resources to grow and thrive.
Brand Strategy
Creative Direction
Brand Identity
Logo Design
Illustration
Messaging
Copywriting
OBJECTS & MARKS
SLOW GRADE - 2022
MALE & FEMALE TABLET - 2023
UNUSED CONCEPT - 2021
FAR OUT CART - 2023
TRUE ST. COFFEE - 2020
L.L. BEAN TOTE - 2019
KIAMICHI WHISKEY - 2021
DEUS EX MACHINA - 2020
REST STOP SHOP HAT - 2023
ABOUT
Rest Stop is a branding, art, and design studio in Freeport, Maine, founded by James Sobol. Through typography, iconography, and research, our work blends both classic and modern visuals in constructing strong, timeless brands.
With a strong focus on graphic identities and art direction, we’re able to create a wide range of executions for new and established brands.
Always built with integrity and a strategic foundation, our holistic approach to design results in memorable and impactful brands across multiple industries.
SERVICES
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Identity
Logo
Print
Packaging
Illustration
Signage
Wayfinding
Interior
Creative Campaigns
Web
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Strategy
Naming
Positioning
Messaging
Copywriting
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Research
Design
Sourcing
Apparel
Manufacturing
TESTIMONIALS
Rest Stop was an absolute delight to work with. After our first working session, we felt confident that they deeply understood our brand, but in addition, their consulting process actually helped us understand our brand better. And after our first round of identity work, we were speechless. We couldn’t have imagined our mission, ethos, and culture being captured so aptly. Just amazing. I have worked with many design studios in the past, I would (and do) hire them again in a heartbeat.
Stefan Skarks, Owner
Fortland
James is an incredibly creative individual and a pleasure to work with. He has the ability to come up with fresh ideas and new perspectives, all while staying organized and focused on the task at hand. We love the design work he did for High Notes! Rest Stop has been a great collaborator and they are always willing to go the extra mile to make any project successful.
Joe Cheskin, CMO
High Notes
I was lucky enough to have Rest Stop put their stamp on a full rebrand for my woodworking company. From our first meeting on, I knew they “got” the vibe I was hoping for and executed beyond my expectations. Their professionalism, promptness, and attention to detail made for a great customer experience. Not only do I love the rebrand, but I feel it gave my brand something that separates it from the pack. 12/10 recommend!
Cam Dyment, Owner
Mill Road Millworks